Local Advertising Organization Donates Services to Community Nonprofit

Contact:

Emily Wirkus, ejwirkus@gmail.com

Tricia Woellert, triciawoellert@msn.com

 

September 22, 2009

 

FOR IMMEDIATE RELEASE

 

Local Advertising Organization Donates Services to Community Nonprofit

 

(MADISON, Wis.) – Ad 2 Madison, the young professionals affiliate organization of the American Advertising Federation – Madison chapter, today announced it has selected Literacy Network as the 2009-10 recipient of its annual pro-bono advertising campaign. 

 

Ad 2 Madison’s public service committee selected the nonprofit organization from a field of 19 applicants. Literacy Network will receive a year’s worth of free advertising assistance, from initial strategy through deliverable development.

 

“During a down economy, funding tends to be allocated to organizations that provide basic needs like food and shelter,” said Tricia Woellert, Ad 2 public service committee co-chair. “We want to help shift awareness toward literacy, an essential skill for someone to complete daily tasks like describing symptoms to a doctor or applying for a job.”

 

Literacy Network will work collaboratively with Ad 2 Madison to develop an integrated marketing campaign that may include deliverables such as outdoor, TV, radio and print ads; guerilla marketing; Web/interactive media; and public relations. The group also will work with area vendors to acquire donated or reduced price services to complete projects, such as media placement and printing and broadcast production.

 

Ad 2 Madison is a group of active communication professionals under the age of 32, creating future leaders through education, development, and networking programs. In the past five years, Ad 2 has created campaigns for HOPES (Helping Others Prevent and Educate about Suicide), the Canopy Parental Stress Center, Charles Hamilton Houston Institute, the Rape Crisis Center of Dane County and the Salvation Army of Dane County.